  
   A strategy studio built to make growth 
    
      Visible™

Learn more

  
   Founded in 2017, G=mc2 is a London based growth strategy studio. Our friends call us ‘G’. 

   We combine human insight with the power of  
    
      Visible™ 
     our proprietary image-first analytics platform, to help brands decode culture, understand demand, and imagine new futures.

What our clients say

“One of the best consumer studies I’ve seen in my 26-year career.”

— MC Gasco-Buisson, Global CMO, Pandora
"We wanted a fresh take on the customers emotional experience of premium automotive. G opened our eyes to what premium really means to our customers and made it visible!"

— Emma Christoffersson CX Insights & Analytics Lead, Volvo
"I was getting bored with the classic Insight approaches. I love the way G used Visible to curate and illuminate our key customer segments. It will make activating the insights so much more intuitive."

— Vasileios Aspros, Senior Manager Consumer Insights, Tommy Hilfiger
“The transformative work that we did with G provided us with the confidence to pursue future territories that will secure leadership of our categories for years to come.”

— Rita Pestana, Global President Functional Dairy Brands, Danone
“G were instrumental in helping us transform JBL for a new generation.”

— John Livanos, Brand Strategy and Consumer Insights, HARMAN International

Our work

Close-up of a person with matte green nails holding a large, silver, spiral-shaped earring near their ear and cheek.

Pandora

Making the total jewellery landscape visible

Person with black hair wearing a black coat with pink feathered cuffs, listening to music with black headphones outdoors on a cloudy day.

JBL

Crafting a new narrative for Gen Z audio

A person with dark skin lying on the ground covered in green moss and foliage, with their hands crossed in front of them.

Danone

Innovating the next frontier of functional foods

Three young people sitting on a picnic blanket outdoors, with snacks and books, enjoying a sunny day.

Unilever

Leveraging advanced semiotics to decode snacking behaviour

Client list

Haleon

HARMAN

Heineken

JBL

Koki Holdings

L'Oréal

Magnum Ice Cream Company

Mars

Axe

Burberry

Danone

Distell

Dove

Dr Oetker

GODIVA

Greene King

Gü

Tommy Hilfiger

Unilever

Volvo

Water Street Collective

Mondelez

OFI

Old Mutual

Pandora

PepsiCo

Pepsi Lipton

Pladis

RIMAC

recteq

We’re a collective of strategists, coders, creatives and cultural thinkers — united by a belief that growth is something we create together, not alone.

Meet the G Team

A strategy studio built to make growth Visible™

Founded in 2017, G=mc2 is a London based growth strategy studio. Our friends call us ‘G’.

We combine human insight with the power of Visible™ our proprietary image-first analytics platform, to help brands decode culture, understand demand, and imagine new futures.

“One of the best consumer studies I’ve seen in my 26-year career.”

"We wanted a fresh take on the customers emotional experience of premium automotive. G opened our eyes to what premium really means to our customers and made it visible!"

"I was getting bored with the classic Insight approaches. I love the way G used Visible to curate and illuminate our key customer segments. It will make activating the insights so much more intuitive."

“The transformative work that we did with G provided us with the confidence to pursue future territories that will secure leadership of our categories for years to come.”

“G were instrumental in helping us transform JBL for a new generation.”

Our work

Making the total jewellery landscape visible

Crafting a new narrative for Gen Z audio

Innovating the next frontier of functional foods

Leveraging advanced semiotics to decode snacking behaviour

Client list

We’re a collective of strategists, coders, creatives and cultural thinkers — united by a belief that growth is something we create together, not alone.

Got a growth challenge?

We’re always keen for a chat! Reach out to explore how we can help you make growth visible.

About Us

Contact Us

Follow Us

A strategy studio built to make growth Visible™

Founded in 2017, G=mc2 is a London based growth strategy studio. Our friends call us ‘G’. We combine human insight with the power of Visible™ our proprietary image-first analytics platform, to help brands decode culture, understand demand, and imagine new futures.

“One of the best consumer studies I’ve seen in my 26-year career.”

"We wanted a fresh take on the customers emotional experience of premium automotive. G opened our eyes to what premium really means to our customers and made it visible!"

"I was getting bored with the classic Insight approaches. I love the way G used Visible to curate and illuminate our key customer segments. It will make activating the insights so much more intuitive."

“The transformative work that we did with G provided us with the confidence to pursue future territories that will secure leadership of our categories for years to come.”​

“G were instrumental in helping us transform JBL for a new generation.”

Our work

Making the total jewellery landscape visible

Crafting a new narrative for Gen Z audio

Innovating the next frontier of functional foods

Leveraging advanced semiotics to decode snacking behaviour

Client list

We’re a collective of strategists, coders, creatives and cultural thinkers — united by a belief that growth is something we create together, not alone.

Got a growth challenge?

We’re always keen for a chat! Reach out to explore how we can help you make growth visible.

About Us

Contact Us

Follow Us

Founded in 2017, G=mc2 is a London based growth strategy studio. Our friends call us ‘G’.

We combine human insight with the power of Visible™ our proprietary image-first analytics platform, to help brands decode culture, understand demand, and imagine new futures.

“The transformative work that we did with G provided us with the confidence to pursue future territories that will secure leadership of our categories for years to come.”