Our advantage
Meet
Visible™
Our proprietary data, analytics and intelligence platform, making growth opportunities more visible and actionable.
Designed to reveal growth in spaces traditional research cannot reach.
Curates a data universeCarefully curated to create a lens on the most meaningful aspects of behaviour, culture and the future.
Goes beyond the obviousGoes where no one else cares to look, designed to find the patterns at the edges and convergence points, not the centre.
Sees the real world in high definitionLeans into the power of visual data to see how growth shows up in people's lives and culture, in real time.
Lands growth dailyClient-accessible decision portals let you interact with a universe of curated strategic intelligence that builds over time.
How it works
Human and cultural intelligence at multimodal scale
- 01 ScopingWe start with seed queries around your cohort, demand spaces, competitor brands and influencers to build a rich, representative scoping list.
- 02 Multimodal gatheringA universe of visual and verbal data from across platforms, showing lives and culture in context. Gathered once, tracked over time.
- 03 AI-assisted analysisVisible™ agents decode patterns across behaviour, brand and culture, down to 2D and 3D design codes and semiotic archetypes.
- 04 Human intelligenceOur cultural and strategic experts add judgement and nuance. Local partners check for local nuance too.
- 05 Making growth visibleBespoke outputs built with you: cohorts, design and innovation springboards, and a dashboard of key metrics.
Where we look
We curate Visible™ to look where others do not
Sources are chosen to fit each question, deployed market by market and designed to see what's coming next. Click a source to follow it in.
~2 millionData points collected and analysed in the past year
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What it looks like · illustrative examples
Recognised by
AURAs 2024Innovation of the Year finalist
MRS Awards 2022Innovation of the Year finalist
Research & Insight Excellence Awards
“I love the way G used Visible to curate and illuminate our key customer segments. It will make activating the insights so much more intuitive.”