Work — G=mc2

Our work

L’Oréal

Flipping the narrative on invisible audiences

Close-up of a person with matte green nails holding a large, silver, spiral-shaped earring near their ear and cheek.

Pandora

Making the total jewellery landscape visible

Person with black hair wearing a black coat with pink feathered cuffs, listening to music with black headphones outdoors on a cloudy day.

JBL

Crafting a new narrative for Gen Z audio

A person with dark skin lying on the ground covered in green moss and foliage, with their hands crossed in front of them.

Danone

Innovating the next frontier of functional foods

Three young people sitting on a picnic blanket outdoors, with snacks and books, enjoying a sunny day.

Unilever

Leveraging advanced semiotics to decode snacking behaviour