What we did
Revealed a multitude of authentic and dynamic dimensions to help L'Oréal unlock Boomer women as a key growth target across categories.
Our approach
- 01Harnessed Visible™ to gather 50,000+ visual data points across UGC, brand and creator content
- 02Illuminated the real worlds of Boomer women
- 03Identified nine female Boomer portraits and crafted high-definition communication springboards for each
- 04Supported them with tangible communication recipes for brands across haircare, skincare and cosmetics
The growth impact
A brand portfolio of advocates for Boomer women
50,000+Visual data points gathered with Visible™
9Boomer portraits, each with its own springboard
"Lessons of Worth": Gillian Anderson talks ageism for L'Oréal Paris and challenges the societal invisibility of women over 50.