What we did
Created a vast, always-on, curated archive of semiotic inspiration to help drive industry-leading design within Personal Care.
Our approach
- 01Harnessed Visible™ to build the semiotic Data Lake, reflecting the most relevant and emerging codes in culture and design
- 02Translated these into Design Recipes spanning cultural expression in 2D and 3D, flexible enough for specific growth challenges
- 03Continuous enrichment, moving into sensory cues and lived experience through further Visible™ scoping and ethnography
The growth impact
See clearly. Then act with confidence.
The Data Lake now sits at the heart of the design approach.
It also feeds long- and short-term innovation and brand positioning more broadly.