Innovation
Innovating the next frontier of functional foods
The question · Danone
How can we better understand the potential future of functional health, so we can pioneer the next frontier of functional foods?
What we did
Helped Danone unlock the changing face of functional health, then identify and prioritise category-agnostic opportunities for growth.
Our approach
- 01Blended Visible™, expert and consumer conversations with consumer U&A data to find untapped insights shaping the category
- 02Identified, sized and prioritised six future territories to define the long-term strategy for the Functional Dairy portfolio
- 03Led a cross-category, cross-brand innovation process, delivering concepts and services ready for testing
- 04Continue to build future-of-functional bundles and a toolkit as an ongoing radar for portfolio and innovation
The growth impact
Reinvigorated brand platforms, ready to serve health through food today and tomorrow
85%Of concepts scored high relevance across all markets tested
6Future territories identified, sized and prioritised
Innovation with Activia is supporting the brand on its return to growth.
“The transformative work that we did with G provided us with the confidence to pursue future territories that will secure leadership of our categories for years to come.”